Wigan care home provider shares heart-warming Christmas advert
and live on Freeview channel 276
The publicity is a first for North West care home provider Millennium Care and features Norley Hall care home, a place said to be “beaming with character.”
Resident Ellen “Lily” Nichols starred in the advert, playing the role of a lonely lady looking for company.
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Hide AdAfter Lily’s character is shown getting to love the home, she starts to come out of her shell, making friends and sharing Christmas with her new network of people.
Lily said: “I’ve had so much fun getting involved and playing my part, it was great fun! I simply couldn’t wait to see the final cut!”
Home manager Kathryn Rimmer said: “It was so emotional to watch it take form; Lily was a superstar and really played her part well.
"I think it’s so important to show people that not all care homes are bad, and Norley Hall is a beacon of hope for those looking for the right care home for their loved ones.
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Hide Ad“Christmas can be hard for many, especially those who don’t have people to share the special day with, so seeing people happy at Christmas in the care home makes my job incredibly rewarding and I love sharing the festive period with our fantastic residents,”
Loneliness and social isolation are growing public health concerns in our ageing society.
According to BMC Public Health, 50 per cent of individuals aged over 60 are at risk of social isolation and one third will experience some degree of loneliness later in life.